URBAN DECAY Eyeshadow Primer Potion Original Transparent 9.4 g — lightweight, crease-resistant base

Urban Decay Eyeshadow Primer Potion Original is a creamy, nude-to-clear eye primer that smooths lids and locks eyeshadow color for long, crease-resistant wear.

This lightweight, vegan primer is designed to act as an invisible base that evens texture, prevents smudging or cracking, and amplifies pigment payoff. The Original formula dries clear so it works with any eyeshadow finish—matte, shimmer, metallic, or glitter—and is available in both full and travel sizes for everyday or on-the-go use.

How does this primer improve eyeshadow wear throughout the day?

Primer creates a cling-friendly surface so pigments settle evenly and stay vibrant. It reduces the effects of natural oils and skin crepiness, keeping crease lines at bay and maintaining a fresh-eyed look from morning to night.

• Forms a lightweight film that grips eyeshadow pigments for stronger color payoff
• Minimizes creasing on oily or mature lids
• Prevents fading so looks last through heat and humidity

What is the best way to apply Primer Potion Original for clean, even coverage?

Use the soft flocked wand to dispense a small dot onto the center of the lid, then gently blend outward with a fingertip or brush. The creamy texture dries clear, so you can layer shadow right away or wear it alone for a subtle neutral wash.

• Apply a pea-sized amount per eye for most lids; add more for heavier crepiness
• Blend with fingertip for a seamless finish or use a flat brush for precision
• Allow a few seconds to set before applying powder or glitter shadows

Can this primer be used with eyeliners and cream shadows?

Yes—Original doubles as a base for cream formulas and helps liners stay put. Mix a little on the back of your hand with a pencil or loose pigment to create a custom cream shadow or waterproof eyeliner with enhanced staying power.

• Mix with loose shimmer for intensified metallics
• Blend with a pencil to soften color into a smudged liner
• Works under gel or liquid liners to extend wear and reduce transfer

How does this primer fit into a full makeup routine?

Primer Potion Original pairs easily with your foundation and finishing sprays to secure a complete look. Start with your usual face base, prep lids with Primer Potion, then apply eyeshadow and define with liner; finish by setting everything with a setting spray for all-day resilience.

• Use after foundation to create an even lid canvas
• Follow with 24/7 Eyeliner for defined lines that last
• Seal with All Nighter Setting Spray to lock in makeup through the day

Who is this for? Urban Decay Eyeshadow Primer Potion Original is for anyone who wants brighter, longer-lasting eye makeup—especially those with oily lids, textured or mature eyelids, or anyone who needs eyeshadow to perform through long days or special events. It's a go-to for makeup artists, everyday beauty users, and travelers who prefer a compact, reliable base that works with all finishes and skin tones.

Ingredients

ISODODECANE • TALC • CYCLOPENTASILOXANE • DISTEARDIMONIUM HECTORITE • TRIMETHYLSILOXYSILICATE • TRIHYDROXYSTEARIN • POLYETHYLENE • TRIETHYLHEXANOIN • SORBITAN SESQUIOLEATE • HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES • VP/EICOSENE COPOLYMER • DIMETHICONE • PEG-40 STEARATE • PHENOXYETHANOL • SYNTHETIC BEESWAX • PROPYLENE CARBONATE ● [+/- MAY CONTAIN